TY  - BOOK
AU  - Kotabe,Masaaki
AU  - Helsen,Kristiaan
TI  - Global marketing management
SN  - 9780471755272 :
PY  - 2008///
CY  - New Jersey
PB  - John Wiley & sons,Inc.
KW  - Export marketing
KW  - Management
KW  - International business enterprises
N1  - Includes bibliographical references and index
ER  -