Lovelock, Christopher. <br/><br/>
Service marketing :  people, technology, strategy / 
Christopher Lovelock. 
 - 7th ed. 
 - Boston :  Pearson,  c2011. 
 - 648p :  ill (some col.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780136118749 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer service--Marketing.<br/>Marketing--Management.<br/>Profesions--Marketing.<br/>Service industries--Marketing.