TY  - BOOK
AU  - Lovelock,Christopher
AU  - Wirtz,Jochen
TI  - Service marketing: people, technology, strategy 
SN  - 9780136118749 :
PY  - 2011///
CY  - Boston
PB  - Pearson
KW  - Customer service
KW  - Marketing
KW  - Management
KW  - Profesions
KW  - Service industries
N1  - Includes bibliographical references and index
ER  -