Ferrell, O.C. <br/><br/>
Marketing strategy / 
O.C. Ferrell and Michael D. Hartline. 
 - 4th ed. 
 - Australia :  south-western,  c2008. 
 - xxii, 717p :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780324544268 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management -case studies.<br/>Marketing--Management.