Eastman, Susan Tyler. <br/><br/>
Media programming :  strategies and practices / 
by Susan Tyler Eastman. 
 - 7th ed. 
 - Belmont, USA :  Thomson Wadsworth,  c2006. 
 - xiii, 465 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0534636896 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cable television--planning.<br/>Television programs--planning--Radio programes--planning.