TY  - BOOK
AU  - Eastman,Susan Tyler
AU  - Ferguson,Douglas A.
TI  - Media programming: strategies and practices 
SN  - 0534636896 :
PY  - 2006///
CY  - Belmont, USA
PB  - Thomson Wadsworth
KW  - Cable television--planning
KW  - Television programs--planning
KW  - Radio programes--planning
N1  - Includes bibliographical references and index
ER  -