TY  - BOOK
AU  - Berke,Conrad
TI  - Entreprenuer magazine: successful advertising for small businesses 
SN  - 0471140848 :
PY  - 1996///
CY  - New york
PB  - John Wiley and sons
KW  - Advertising
KW  - Small business
KW  - Management
N1  - Includes bibliographical references
ER  -