Principles of marketing / 
Philip Kotler...[et al]. 
 - 4th European edition. 
 - Harlow, England :  Pearson Education,  c2005. 
 - 954 p. 
<br/><br/><label>ISBN: </label>0273684566 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.