Drewniany, Bonniel L. <br/><br/>
Creative strategy in advertising. 

 - 9th ed. 
 - Boston, USA :  Thomson,  c2008. 
 - xiv, 332p :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780495096207 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>Advertising layout and typography.