TY  - BOOK
AU  - Drewniany,Bonniel L.
AU  - Jewler,A.Jerome
TI  - Creative strategy in advertising
SN  - 9780495096207 :
PY  - 2008///
CY  - Boston, USA
PB  - Thomson
KW  - Advertising copy
KW  - Advertising layout and typography
N1  - Includes bibliographical references and index
ER  -