Perloff, Richard M. <br/><br/>
The dynamics of persuasion :  communication and attitudes in the 21st century / 
Richard M. Perloff. 
 - 3rd ed. 
 - New York :  Lawrence Erlbaum Associates,  c2008. 
 - xvii, 563p :  ill. 
 - Lawrence Erlbaum Associates' communication series;9 .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0805863605 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Attitude change.<br/>Persuasion (Psychology)--Mass media--Psychological aspects.