TY  - BOOK
AU  - Perloff,Richard M.
TI  - The dynamics of persuasion: communication and attitudes in the 21st century 
SN  - 0805863605 :
PY  - 2008///
CY  - New York
PB  - Lawrence Erlbaum Associates
KW  - Attitude change
KW  - Persuasion (Psychology)
KW  - Mass media--Psychological aspects
N1  - Includes bibliographical references and index
ER  -