TY  - BOOK
AU  - Dillon,William
AU  - Firtle,Neil H.
AU  - Madden,Thomas J.
TI  - Essentials of marketing research
T2  - The Irwin series in marketing
SN  - 0256081123
PY  - 1993///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing research
N1  - Includes index
ER  -