TY  - BOOK
AU  - Bettinghaus,Erwin P.
AU  - Cody,Michael J.
TI  - Persuasive communication
SN  - 0030633591
PY  - 1968///
CY  - Fort Worth
PB  - Harcourt Brace Javanovich
KW  - Persuasion (Psychology)
N1  - Includes bibliographical references and index
ER  -