Bettinghaus, Erwin P. <br/><br/>
Persuasive communication / 
by Erwin P. Bettinghaus. 
 - 5th ed. 
 - Fort Worth :  Harcourt Brace Javanovich,  c1968. 
 - x, 406p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030633591 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)