Peter, J Paul. <br/><br/>
A preface to marketing management / 
J. Paul Peter, James H. Donnelly. 
 - 11th ed. 
 - Boston :  McGraw-Hill,  c2008. 
 - xiv, 252 p :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780073380964 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.