TY  - BOOK
AU  - Peter,J Paul
AU  - Donnelly,James H.
TI  - A preface to marketing management
SN  - 9780073380964 :
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -