Crawford, Merle. <br/><br/>
New products management / 
Merle Crawford, Anthony Di Benedetto. 
 - 9th ed. 
 - Boston :  McGraw-Hill,  c2008. 
 - xviii, 558 p :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780073529882 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management.