Eastman, Susan Tyler. <br/><br/>
Media programming :  strategies and practices / 
by Susan Tyler Eastman. 
 - 8th ed. 
 - Australia :  Thomson Wadsworth,  2009. 
 - xiii, 466 p. :  ill. 
<br/><br/>Includes bibliographical references (p. 437 - 444)  and index. 
<br/><br/><label>ISBN: </label>9780495503071 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cable television--planning.<br/>Television programs--planning--Radio programes--planning.