TY  - BOOK
AU  - Eastman,Susan Tyler
AU  - Ferguson,Douglas A.
TI  - Media programming: strategies and practices 
SN  - 9780495503071
PY  - 2009///
CY  - Australia
PB  - Thomson Wadsworth
KW  - Cable television--planning
KW  - Television programs--planning
KW  - Radio programes--planning
N1  - Includes bibliographical references (p. 437 - 444)  and index
ER  -