Pride, William M. <br/><br/>
Marketing concepts and strategies :  Study guide / 
William M. Pride. 
 - 7th ed. 
 - Boston :  Houghton,  1991. 
 - 335 p. 
<br/><br/><label>ISBN: </label>03955722711 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.