Arens, William F. <br/><br/>
Contemporary advertising / 
by William F. Arens. 
 - 11th ed. 
 - NewYork :  McGraw-Hill,  c2008. 
 - xI, 712p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071101059 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.