Baran, Stanley J. <br/><br/>
Introduction to mass communication :  media literacy and culture / 
by Stanley Baran. 
 - 6th ed. 
 - New York, USA :  McGraw-Hill,  c2010. 
 - xxvi, 450p :  ill. 
 - The McGraw-Hill companies .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780070169 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Mass media culture.<br/>Media literacy.