Public relations :  a managerial perspective / 
edited by Danny Moss, Barbara DeSanto. 
 - Los Angeles :  SAGE,  2011. 
 - xvii, 494 p :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780761948575 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public Relations.