Kotler, Philip. <br/><br/>
The Quintessence of Strategic Management  What You Really Need to Know to Survive in Business /  [electronic resource] : 
by Philip Kotler, Roland Berger, Nils Bickhoff. 
 - Berlin, Heidelberg :  Springer Berlin Heidelberg,  2010. 
 -  digital. 
<br/><br/><label>ISBN: </label>9783642145445 
<br/><br/><label>Standard No.: </label>10.1007/978-3-642-14544-5  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics.<br/>Industrial management.<br/>Entrepreneurship.<br/>Economics/Management Science.<br/>Management/Business for Professionals.<br/>Business/Management Science, general.<br/>Entrepreneurship.
<br/><br/><label>LC Class. No.: </label>HD28-70 
<br/><br/><label>Dewey Class. No.: </label>650