The Quintessence of Strategic Management What You Really Need to Know to Survive in Business - Kotler, Philip; Berger, Roland; Bickhoff, Nils.; SpringerLink (Online service) (Berlin, Heidelberg : Springer Berlin Heidelberg, 2010)
Keywords: Economics; Industrial management; Entrepreneurship; Economics/Management Science; Management/Business for Professionals; Business/Management Science, general; Entrepreneurship