TY  - BOOK
AU  - Kotler,Philip
AU  - Berger,Roland
AU  - Bickhoff,Nils
ED  - SpringerLink (Online service)
TI  - The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business 
SN  - 9783642145445
AV  - HD28-70 
U1  - 650 23
PY  - 2010///
CY  - Berlin, Heidelberg
PB  - Springer Berlin Heidelberg
KW  - Economics
KW  - Industrial management
KW  - Entrepreneurship
KW  - Economics/Management Science
KW  - Management/Business for Professionals
KW  - Business/Management Science, general
UR  - http://dx.doi.org/10.1007/978-3-642-14544-5
ER  -