Leveraging Mobile Media Cross-Media Strategy and Innovation Policy for Mobile Media Communication / [electronic resource] :
by Valerie Feldmann.
- Heidelberg : Physica-Verlag HD, 2005.
- digital.
- Information Age Economy .
- Information Age Economy .
9783790816334
10.1007/b139034 doi
Economics. Mass media. Management information systems. Social sciences. Economics/Management Science. Media Management. R & D/Technology Policy. Social Sciences, general. Business Information Systems.