TY  - BOOK
AU  - Codita,Roxana
ED  - SpringerLink (Online service)
TI  - Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe 
SN  - 9783834961693
AV  - HD28-70 
U1  - 650 23
PY  - 2011///
CY  - Wiesbaden
PB  - Gabler
KW  - Economics
KW  - Industrial management
KW  - Economics/Management Science
KW  - Management/Business for Professionals
UR  - http://dx.doi.org/10.1007/978-3-8349-6169-3
ER  -