Zacharias, Nicolas. An Integrative Approach to Innovation Management Patterns of Companies Innovation Orientation and Customer Responses to Product Program Innovativeness / [electronic resource] : by Nicolas Zacharias. - Wiesbaden : Gabler, 2011. - digital. ISBN: 9783834970428 Standard No.: 10.1007/978-3-8349-7042-8 doi Subjects--Topical Terms: Economics.Economics/Management Science.Innovation/Technology Management. LC Class. No.: HD28-70 Dewey Class. No.: 658.514