Trust as the Key to Loyalty in Business-to-Consumer Exchanges Trust Building Measures in the Banking Industry / [electronic resource] :
by Tara Ebert.
- Wiesbaden : Gabler, 2009.
- digital.
9783834983077
10.1007/978-3-8349-8307-7 doi
Economics. Banks and banking. Economics/Management Science. Finance /Banking.