Managing Business Interfaces Marketing and Engineering Issues in the Supply Chain and Internet Domains / [electronic resource] :
edited by Amiya K. Chakravarty, Jehoshua Eliashberg.
- Boston, MA : Springer US, 2005.
- digital.
- International Series in Quantitative Marketing, 16 0923-6716 ; .
- International Series in Quantitative Marketing, 16 .
9780387250021
10.1007/b106523 doi
Economics. Industrial engineering. Engineering economy. Marketing. Business logistics. Technology. Economics/Management Science. Industrial and Production Engineering. Engineering Economics, Organization, Logistics, Marketing. Marketing. Operations Research/Decision Theory. Production/Logistics. Technology Management.