A Twenty-First Century Guide to Aldersonian Marketing Thought [electronic resource] /
edited by Ben Wooliscroft, Robert D. Tamilia, Stanley J. Shapiro.
- Boston, MA : Springer US, 2006.
- digital.
9780387281810
10.1007/0-387-28181-9 doi
Economics. Economics--Methodology. Marketing. Economics/Management Science. Marketing. Methodology and the History of Economic Thought.