Blattberg, Robert C. <br/><br/>
Database Marketing  Analyzing and Managing Customers /  [electronic resource] : 
by Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. 
 - New York, NY :  Springer New York,  2008. 
 -  digital. 
 - International Series in Quantitative Marketing,  18  0923-6716 ; .
 - International Series in Quantitative Marketing,  18 .
<br/><br/><label>ISBN: </label>9780387725796 
<br/><br/><label>Standard No.: </label>10.1007/978-0-387-72579-6  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics.<br/>Industrial management.<br/>Marketing.<br/>Technology.<br/>Economics/Management Science.<br/>Marketing.<br/>Management/Business for Professionals.<br/>Technology Management.
<br/><br/><label>LC Class. No.: </label>HF5410-5417.5 
<br/><br/><label>Dewey Class. No.: </label>658.8