TY  - BOOK
AU  - Blattberg,Robert C.
AU  - Kim,Byung-Do
AU  - Neslin,Scott A.
ED  - SpringerLink (Online service)
TI  - Database Marketing: Analyzing and Managing Customers 
T2  - International Series in Quantitative Marketing,
SN  - 9780387725796
AV  - HF5410-5417.5 
U1  - 658.8 23
PY  - 2008///
CY  - New York, NY
PB  - Springer New York
KW  - Economics
KW  - Industrial management
KW  - Marketing
KW  - Technology
KW  - Economics/Management Science
KW  - Management/Business for Professionals
KW  - Technology Management
UR  - http://dx.doi.org/10.1007/978-0-387-72579-6
ER  -