Wierenga, Berend. <br/><br/>
Handbook of Marketing Decision Models  [electronic resource] / 
edited by Berend Wierenga. 
 - Boston, MA :  Springer US,  2008. 
 -  digital. 
 - International Series in Operations Research & Management Science,  121  0884-8289 ; .
 - International Series in Operations Research & Management Science,  121 .
<br/><br/><label>ISBN: </label>9780387782133 
<br/><br/><label>Standard No.: </label>10.1007/978-0-387-78213-3  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics.<br/>Information systems.<br/>Industrial management.<br/>Marketing.<br/>Entrepreneurship.<br/>Economics/Management Science.<br/>Marketing.<br/>Operations Research/Decision Theory.<br/>e-Commerce/e-business.<br/>Entrepreneurship.<br/>Management/Business for Professionals.<br/>Information Systems Applications (incl.Internet).
<br/><br/><label>LC Class. No.: </label>HF5410-5417.5 
<br/><br/><label>Dewey Class. No.: </label>658.8