Bhalla, Gaurav. <br/><br/>
Collaboration and Co-creation  New Platforms for Marketing and Innovation /  [electronic resource] : 
by Gaurav Bhalla. 
 - New York, NY :  Springer New York,  2011. 
 -  digital. 
<br/><br/><label>ISBN: </label>9781441970824 
<br/><br/><label>Standard No.: </label>10.1007/978-1-4419-7082-4  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics.<br/>Industrial management.<br/>Marketing.<br/>Business planning.<br/>Economics/Management Science.<br/>Marketing.<br/>Management/Business for Professionals.<br/>Organization/Planning.
<br/><br/><label>LC Class. No.: </label>HF5410-5417.5 
<br/><br/><label>Dewey Class. No.: </label>658.8