TY  - BOOK
AU  - Bhalla,Gaurav
ED  - SpringerLink (Online service)
TI  - Collaboration and Co-creation: New Platforms for Marketing and Innovation 
SN  - 9781441970824
AV  - HF5410-5417.5 
U1  - 658.8 23
PY  - 2011///
CY  - New York, NY
PB  - Springer New York
KW  - Economics
KW  - Industrial management
KW  - Marketing
KW  - Business planning
KW  - Economics/Management Science
KW  - Management/Business for Professionals
KW  - Organization/Planning
UR  - http://dx.doi.org/10.1007/978-1-4419-7082-4
ER  -