Hult, G. Tomas M.

Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories / [electronic resource] : by G. Tomas M. Hult. - New York, NY : Springer New York, 2011. - digital. - SpringerBriefs in Business, 20 2191-5482 ; . - SpringerBriefs in Business, 20 .

9781461438199

10.1007/978-1-4614-3819-9 doi


Economics.
Industrial management.
Marketing.
Economics/Management Science.
Marketing.
Management/Business for Professionals.

HF5410-5417.5

658.8