Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories / [electronic resource] :
by G. Tomas M. Hult.
- New York, NY : Springer New York, 2011.
- digital.
- SpringerBriefs in Business, 20 2191-5482 ; .
- SpringerBriefs in Business, 20 .
9781461438199
10.1007/978-1-4614-3819-9 doi
Economics. Industrial management. Marketing. Economics/Management Science. Marketing. Management/Business for Professionals.