TY  - BOOK
AU  - Hult,G.Tomas M.
ED  - SpringerLink (Online service)
TI  - Boundary-Spanning Marketing Organization: A Theory and Insights from 31 Organization Theories 
T2  - SpringerBriefs in Business,
SN  - 9781461438199
AV  - HF5410-5417.5 
U1  - 658.8 23
PY  - 2011///
CY  - New York, NY
PB  - Springer New York
KW  - Economics
KW  - Industrial management
KW  - Marketing
KW  - Economics/Management Science
KW  - Management/Business for Professionals
UR  - http://dx.doi.org/10.1007/978-1-4614-3819-9
ER  -