Consumer Driven Electronic Transformation Applying New Technologies to Enthuse Consumers and Transform the Supply Chain / [electronic resource] :
edited by Georgios J. Doukidis, Adam P. Vrechopoulos.
- Berlin, Heidelberg : Springer Berlin Heidelberg, 2005.
- digital.
9783540270591
10.1007/b138555 doi
Economics. Marketing. Business logistics. Economics/Management Science. Marketing. Production/Logistics.