Busch, Rainer. <br/><br/>
Marketing Communication Policies  [electronic resource] / 
by Rainer Busch, Margarete Seidenspinner, Fritz Unger. 
 - Berlin, Heidelberg :  Springer Berlin Heidelberg,  2007. 
 -  digital. 
<br/><br/><label>ISBN: </label>9783540373230 
<br/><br/><label>Standard No.: </label>10.1007/978-3-540-37323-0  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics.<br/>Marketing.<br/>Economics/Management Science.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5410-5417.5 
<br/><br/><label>Dewey Class. No.: </label>658.8