TY  - BOOK
AU  - Busch,Rainer
AU  - Seidenspinner,Margarete
AU  - Unger,Fritz
ED  - SpringerLink (Online service)
TI  - Marketing Communication Policies
SN  - 9783540373230
AV  - HF5410-5417.5 
U1  - 658.8 23
PY  - 2007///
CY  - Berlin, Heidelberg
PB  - Springer Berlin Heidelberg
KW  - Economics
KW  - Marketing
KW  - Economics/Management Science
UR  - http://dx.doi.org/10.1007/978-3-540-37323-0
ER  -