TY  - BOOK
AU  - Krafft,Manfred
AU  - Hesse,Jrgen
AU  - Hfling,Jrgen
AU  - Peters,Kay
AU  - Rinas,Diane
ED  - SpringerLink (Online service)
TI  - International Direct Marketing: Principles, Best Practices, Marketing Facts 
SN  - 9783540396321
AV  - HF5410-5417.5 
U1  - 658.8 23
PY  - 2007///
CY  - Berlin, Heidelberg
PB  - Springer Berlin Heidelberg
KW  - Economics
KW  - Marketing
KW  - Economics/Management Science
KW  - Management
UR  - http://dx.doi.org/10.1007/978-3-540-39632-1
ER  -