TY  - BOOK
AU  - Kotler,Philip
AU  - Pfoertsch,Waldemar
ED  - SpringerLink (Online service)
TI  - B2B Brand Management
SN  - 9783540447290
AV  - HF5410-5417.5 
U1  - 658.8 23
PY  - 2006///
CY  - Berlin, Heidelberg
PB  - Springer Berlin Heidelberg
KW  - Economics
KW  - Marketing
KW  - Economics/Management Science
KW  - Management
UR  - http://dx.doi.org/10.1007/978-3-540-44729-0
ER  -