Zurawicki, Leon.

Neuromarketing Exploring the Brain of the Consumer / [electronic resource] : by Leon Zurawicki. - Berlin, Heidelberg : Springer Berlin Heidelberg, 2010. - digital.

9783540778295

10.1007/978-3-540-77829-5 doi


Economics.
Neurobiology.
Marketing.
Economics/Management Science.
Marketing.
Neurobiology.

HF5410-5417.5

658.8