Zurawicki, Leon. Neuromarketing Exploring the Brain of the Consumer / [electronic resource] : by Leon Zurawicki. - Berlin, Heidelberg : Springer Berlin Heidelberg, 2010. - digital. ISBN: 9783540778295 Standard No.: 10.1007/978-3-540-77829-5 doi Subjects--Topical Terms: Economics.Neurobiology.Marketing.Economics/Management Science.Marketing.Neurobiology. LC Class. No.: HF5410-5417.5 Dewey Class. No.: 658.8