TY  - BOOK
AU  - Zurawicki,Leon
ED  - SpringerLink (Online service)
TI  - Neuromarketing: Exploring the Brain of the Consumer 
SN  - 9783540778295
AV  - HF5410-5417.5 
U1  - 658.8 23
PY  - 2010///
CY  - Berlin, Heidelberg
PB  - Springer Berlin Heidelberg
KW  - Economics
KW  - Neurobiology
KW  - Marketing
KW  - Economics/Management Science
UR  - http://dx.doi.org/10.1007/978-3-540-77829-5
ER  -