Fog, Klaus. <br/><br/>
Storytelling  Branding in Practice /  [electronic resource] : 
by Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette. 
 - Second Edition. 
 - Berlin, Heidelberg :  Springer Berlin Heidelberg,  2010. 
 -  digital. 
<br/><br/><label>ISBN: </label>9783540883494 
<br/><br/><label>Standard No.: </label>10.1007/978-3-540-88349-4  doi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics.<br/>Industrial management.<br/>Marketing.<br/>Economics/Management Science.<br/>Management/Business for Professionals.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HD28-70 
<br/><br/><label>Dewey Class. No.: </label>650