TY  - BOOK
AU  - Fog,Klaus
AU  - Budtz,Christian
AU  - Munch,Philip
AU  - Blanchette,Stephen
ED  - SpringerLink (Online service)
TI  - Storytelling: Branding in Practice 
SN  - 9783540883494
AV  - HD28-70 
U1  - 650 23
PY  - 2010///
CY  - Berlin, Heidelberg
PB  - Springer Berlin Heidelberg
KW  - Economics
KW  - Industrial management
KW  - Marketing
KW  - Economics/Management Science
KW  - Management/Business for Professionals
UR  - http://dx.doi.org/10.1007/978-3-540-88349-4
ER  -