TY - BOOK AU - Derval,Diana ED - SpringerLink (Online service) TI - The Right Sensory Mix: Targeting Consumer Product Development Scientifically SN - 9783642120930 AV - HD28-70 U1 - 650 23 PY - 2010/// CY - Berlin, Heidelberg PB - Springer Berlin Heidelberg KW - Economics KW - Industrial management KW - Marketing KW - Economics/Management Science KW - Management/Business for Professionals UR - http://dx.doi.org/10.1007/978-3-642-12093-0 ER -